When it comes to brand names, it should tell as much as possible with just 1-2 words. With beauty brands, the name should be able to give an identity to your products. If the name properly fits your beauty business, it can already make an impact in the market. Choosing a brand name should be the first task after building the business because this name will put you up on the map.
Thus, get those wheels in your brain turning to come up with a name that represents your brand. Having trouble, keep reading to get some friendly tips to help with coming up with the right beauty brand name.
Beauty Brand Personalities
Before deciding on a name, it is good to know the personality of your beauty brand. Because you will want to have a name that suits your brand’s personality.
Scientific- Some beauty brands are all about treating the skin and making it healthy by using formulas approved by dermatologists. Such brands are easily able to gain the customer’s trust because people trust science. Beauty brands like these usually have names that use words like derma, formula or clinic, etc.
Sophisticated- These companies want to make their customers feel pampered; thus, they try to make their products and designs very sophisticated. Such brands have quite a lot of options when it comes to brand names. Many of them go for French-sounding words or personal names with a bit of wordplay.
Accessible/sensible- These brands are all abount being convenient and affordable. They make products with 2-in-1 benefits. These brands are easily available in retail and drug stores. Their names also give an impression of convenience without any complications.
Natural/clean- Such companies promote health, wellness, and sustainability. Thus, these brands like to put their brand mission in their names. Their names are of descriptive type. The names are meaningful.
Glamorous, playful, or edgy- The beauty companies with such personalities are usually the trendy brands that keep coming up with new products that attract the eye. They always use bold and witty names, add popping colors to their brand names and use stylish fonts to showcase their brand personality.